Embark launches “Niko Rocks”

Aspiring rock stars have been invited head on over to ODEL where Niko, the famous street dog turned fashion mascot is reportedly rocking his good looks with a new collection that can transform one to a star, overnight. Capturing the current trends of the global fashion scene, the new collection is said to be inspired by Niko’s rock star attitude. With his erstwhile sidekick Bandit, Niko works the look, and offers a collection of rock star couture that is apt for everyone.

“If you’ve got attitude then all you need is a little style inspiration from the “Niko Rocks” collection that imbibes the rock-based styles seen on international fashion ramps,” says Thilina Dassanayake, ODEL’s Divisional Merchandising Manager who heads the Embark merchandise team. “The collection is distinctive. We have used a lot of colour to demand attention to the wearer and have played with the international rock star looks, like the grunged look for example. Acid washes and gothic fonts dominate this look, and have been given innovative twists to suit our Sri Lankan consumers.”

A collection suited for Embark fans of all ages, ‘Niko Rocks’ is now available at all Odel-stores;  comprising over 160 individual styles of T-shirts, tank tops, lounge wear, boxer and boyfriend shorts, and accessories accented by neon colors; for the rock star dude, diva and even those mini rock stars in the making.